Amazon rolls out LaunchPad for Hardware Startups

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Amazon has introduced a new program called Amazon Launchpad aimed at helping hardware startups to launch, market, and distribute their products to the web giant’s global customer base.

The program enables participating startups to take advantage of a wide range of Amazon services including inventory management, order fulfilment, and a comprehensive marketing package to expand their customer reach and develop their brand. Over 200 products are already available in the Amazon Launchpad, ranging from smart luggage systems to intelligent mattresses.

Amazon says it is working with more than 25 venture capital firms, startup accelerators, and crowd-funding platforms, including Andreessen Horowitz, Y Combinator, and Indiegogo, to bring startups into the program. With such a strong ecosystem supporting it, Amazon Launchpad has every chance of success.