It’s been a while since jaded modern society has been so excited about a future event. People don’t wait through the night in queues to buy the latest iPhone anymore. And no one rushes to see a 3D movie. We are all waiting to see how virtual reality will pan out.
Will VR headsets deliver on their promise to transport us to other worlds? What will those worlds be like? These are the two crucial questions, because virtual reality won’t take off if VR headsets don’t deliver a truly immersive experience and VR headsets won’t take off if content created for VR is not top notch.Thanks to recent advances in VR technology and the work of companies like HTC, Oculus, Samsung, Valve, and Sony to deliver high-resolution head-mounted displays (HMDs) we stand on the threshold of an unchartered, totally engrossing adventure. These companies are working on creating immersive and realistic computer-rendered worlds (or forming partnerships that will ensure access to top content) that they hope will generate sales of their VR headsets.Movies are also a great platform for VR. In fact, movies are the most natural platform to take VR to the masses. The really big names in movies know this and are working hard on our next adventure.
A team of Hollywood greats have come together to form the Virtual Reality Company (VRC). Led by Chris Edwards, director Robert Stromberg, producer Joel Newton, and executive Guy Primus, they have an advisory board that includes Steven Spielberg, Laurent Scallie, Kevin Morrow, James Newton Howard and G. Wayne Cough.
“We launched The VR Company to bring together the world's greatest storytellers and artists to create amazing experiences for VR. I see several incredible concert halls being built, so we're writing new symphonies," Robert Stromberg, co-founder and Chief Creative Officer is quoted as saying on the VRC website.
Between them Steven Spielberg and Robert Stromberg have already been responsible for many blockbusters, now they are working on immersive entertainment offerings that will take advantage of the arrival of HMDs. One example of what they are working on is “Showdown,” an immersive experience in which viewers investigate near-future crime scenes, told in 10- to 15-minute serialized segments to be sold as separate chapters, according to the WSJ.