Develop, a magazine for the gaming industry, reports that there is a dearth of development talent in the gaming industry. The magazine relates that according to Aardvark Swift, the leading recruitment agency for the gaming industry, there is a huge demand for artists and coders.
It stands to reason that the rest of the emerging VR market would be experiencing the same recruitment challenges. Expectations for VR to deliver out-of-this-world experiences are very high. These expectations have been created by early players in the VR, partly out of excitement and belief in the possibilities of VR and partly to wow the potential customers. With much uncertainty about how consumers will react to the technology, it is imperative that studios create content that give consumers intense, surprising and captivating experiences.
Ian Goodall, MD of Aardvark Swift, advises firms to recruit graduates directly from universities. Forward-thinking studios are already doing that. To make up for the lack of experienced programmers and artists, studios need to be proactive and find top graduates where they are.
It is expected that VR will initially take off in the gaming industry. In fact, most consumers equate VR with gaming and are still to a large extent unaware of the technology’s future applications in other fields. Since most consumers will most likely have their first experience of VR in a gaming arcade, it’s important for the industry as a whole that new games being developed deliver exceptional experiences.
Rebellion CEO Jason Kingsley sees this as a great opportunity for VR studios. “As developers, we need to take the creative leap and craft the intense, surprising VR experiences that prove to ourselves and players that this is real, not hype.”