For the full potential of virtual reality to be realised, companies have to figure out how to achieve mass adoption. Three companies in Asia are pulling resources to make exactly that happen.
FOVE, TechnoBlood, both based in Tokyo, and N Media Platform Co., LTD, based in South Korea, are collaborating to reach 25 million potential VR users in Japan and Korea. The deal involves the provision of free FOVE eye-tracking HMDs to internet cafes in Japan and South Korea in an initiative to launch a large platform for VR experience.
Named, Virtual Gate Project, the initiative is seen as opening the “gate” to the VR world to the general population. NetCafe Gate is the first step towards this goal, making FOVE available at internet cafes in Japan and South Korea.
FOVE is a virtual reality head-mounted display that combines eye tracking technology with head orientation tracking and positional tracking for a smooth VR user experience.
TechnoBlood’s gaming content network for internet cafes, ProVision, is in use at the vast majority of internet cafes in Japan. To distribute FOVE in South Korea, TechnoBlood will collaborate with an affiliated company, N Media Platform Co., LTD in Seoul, which offers internet cafe management solutions in South Korea.
It is foreseen that this partnership will create VR content platform that can reach about 25 million users monthly in more than 7,000 internet cafes in Japan and Korea.
The partnership solves a number of issues that is critical for the adoption of VR on a large scale, namely the need for high spec computers, top VR content and a certain degree of physical space for immersive experiences. A high-performance GPUs is indispensable for a high-quality VR and a partnership with NVIDIA and AMD has been formed to provide graphics cards, such as GeForce GTX VR Ready and Radeon series with Liquid VR technology, further strengthening the platform.
Strong content distribution is ensured through ProVision provided by TechnoBlood and N Media’s provision of content platforms, such as Geto and multiself. To have enough VR content for the FOVE, the companies will work with venture firms to actively fund companies that develop VR for FOVE.
It seems a great strategy has been worked out to make high-quality VR experiences accessible to a large audience in Japan and Korea: TechnoBlood’s gaming content network for internet cafes, FOVE’s high-level VR technology, tech support by GPU makers, and financial support for content developers by venture capitalists.