More often associated with entertainment, virtual reality (VR) is proving to have great business applications that can positively affect a company’s bottom line. The first contact with a new product is often at a business expo or trade show where it can take days to set up a professional booth.
Based in Milpitas, California, rapidBizApps has recently launched EchelonVR, a comprehensive virtual reality (VR) solution that enables sales and marketing professionals to demonstrate their product offerings to attendees of trade shows, expos, and conferences by facilitating the creation of immersive VR experiences.
“Product demos at tradeshows and expos are great but have limitations. If you are a heavy equipment manufacturer, you need to spend a huge chunk of your tradeshow budget on logistics. Compare that with a virtual product demo that requires only a smartphone and a suitable VR headset. It’s a no-brainer.”, says Satish Penmetsa, CEO, rapidBizApps.
EchelonVR can transform any AutoCAD or Solidworks 3D model into a VR demo. More specifically, EchelonVR is comprised of software development kits and cross-platform engines that render virtual reality product experiences for clients and potential customers via VR headsets like Google Cardboard, Samsung Gear VR, or Oculus Rift.
“It’s really simple for the customer. Just three steps. You share your product demo objectives, we recommend the best VR platform, and then we build the best product demo possible”, says Satish.
EchelonVR holds many benefits for companies. The platform delivers immersive virtual reality experiences that can be demonstrated across major VR platforms, allowing prospects to physically interact with equipment and products so they get a hands-on grasp of product features. Demonstrating products in VR is a cost effective alternative to transporting heavy equipment or loads of products to trade shows and expos. In fact, it’s possible to demonstrate an entire product range in the context of its natural operating environment. In addition, the platform provides companies with detailed analytics on customer behaviour and intent.
EchelongVR also has applications in product demonstrations for mining companies, VR modelling of construction projects, and VR experiences for the real estate industry. For the mining industry, the company offers a free handbook introducing VR and VR demonstrations as well as case studies of companies already benefitting from VR product demonstrations.